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BOSTON Amsterdam Worldwide, formerly the Holland office of StrawberryFrog, has been chosen by Opel/Vauxhall to handle the pan-European launch of the new Opel Meriva vehicle, which will be available in March.
The agency said it won the business in a pitch that also included McCann Erickson, Lowe London and DLKW. The budget is undisclosed, but ad spending for such a broad rollout could top $100 million.
Brian Elliott, agency chief executive, said: “The new Meriva will be a key launch for the new Opel — and is a symbol of that exciting future.
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