Ripple, an out-of-home digital network located in specialty retail locations, announced Tuesday (July 8) it will roll out its network to Einstein Noah Restaurant Group, the parent company of Einstein Bros. Bagels and Noah’s New York Bagels.
The addition of the Einstein Noah’s 600 restaurants in 35 states to Ripple’s lifestyle network will increase its reach to nearly 30 million consumers monthly. It will also expand Ripple’s geographic coverage in the Midwest and Eastern regions, adding Philadelphia and Miami to its major market coverage that includes Chicago, Boston, Detroit, and Washington, D.C.
Ripple has already begun installing screens and plans to have about 400 locations up and running by the end of 2008.
In addition to Einstein Noah, other retailers in Ripple’s Lifestyle network include Borders, The Coffee Bean & Tea Leaf, Robeks and Tully’s Coffee.