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DETROIT General Motors’ OnStar unit will break new TV ads next month and has named Andy Young director of marketing communica-
tions.
Young replaces Chris Hamer, who moved to GM’s Cadillac division Aug. 1. Previously OnStar’s advertising manager, Young will now set the overall direction of OnStar’s brand message and lead all advertising, Internet, event, promotions and subscriber publishing programs.
Meanwhile, the unit is expanding its reality advertising from radio and print to TV with the first in a series of spots breaking Sept.
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