Online Realty Site Launches Search For First Ad Agency

Venture-backed Inpho Inc. is seeking an agency to help launch Domania.com, a site offering information on home purchases nationwide.
Inpho, Cambridge, Mass., plans to change its name to Domania to reflect the Web offering, an upgrade of existing site homepricecheck.com. Domania.com launches this month.
The budget for the branding push has not been finalized, said client representative Abby Homiller. Sources estimated spending in the low seven-figures.
The client is seeking a local shop with some dot.com expertise to handle creative and media chores. The search is in the preliminary stages, though the client hopes to have an agency on board sometime in March, Homiller said.
–David Gianatasio