Online Marketing Shop Expands Into Europe

BOSTON Search engine marketing company iProspect said it has hired Mike Grehan as managing director. He is tasked with launching the Arlington, Mass.-based company’s U.K. office, the shop’s first outpost overseas.

Grehan has worked as a consultant and is the author of books including Search Engine Marketing: The Essential Best Practice Guide. At present, he is iProspect’s lone employee in Europe, working from New Castle, Wales, though the shop will by year’s end open a London office and bring aboard about a half-dozen staffers for sales and client service, a company representative said.

Grehan will target European-based Global 1000 companies looking to maximize the return on their Web investments.

The independent 50-person shop works for clients such as American Express, Ford Motor Co., Mercedes-Benz, Verisign and Xerox. Services include search engine optimization, Web site analysis and program management.