Online Jeweler Searches; Midwest Has Upper Hand

A Michigan-based online jewelry merchant is conducting a nationwide search for an agency to create a $10-15 million campaign for early next year.
Scott Segal, founder and chairman of iJewelry, Troy, Mich., confirmed he is in the early stages of a review. The scope and content of the work will largely depend on the ideas agencies propose during the pitch, he said. TV, print and online ads will be used.
Segal declined to name shops he has contacted, although he said Midwest agencies have the upper hand. He said he intends to bring a shop on board within the next four weeks.
The company last week hired the Weber Group, Cambridge, Mass., a unit of the Interpublic Group of Cos., for public relations. –David Gianatasi