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Partners Amazon.com and Toys R Us trounced all e-tailers with close to 123 million shopping visits, according to the Nielsen NetRatings Holiday E-commerce Index.
In second and third place were eToys.com and dell.com respectively, with roughly 21 million visits apiece.
The list of holiday e-tailers is noteworthy for the predominance of brick-and-mortar players: Of the top 15 sites, 11 are established offline brands.
“The 2000 holiday season will best be remembered for the onslaught of brick-and-mortar stores,” said Sean Kaldor, vice president of e-commerce at NetRatings.
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