Online Holiday Sales Rose 30 Percent

NEW YORK Cumulative online sales for the 2002 holiday season reached $12.6 billion in 2002, according to comScore Networks.

That figure is nearly a 30 percent increase over the year before for the period from Nov. 1 through Dec. 20. Non-travel sales went up 23 percent during the 2002 holiday to $8.5 billion, while online travel sales rose 51 percent to $4.1 billion.

The computer hardware category recorded the most in sales, though it decreased one percent versus a year ago to $1.6 billion. Apparel and accessories was the second largest category with $1.5 billion in sales, a 31 percent boost over the 2001 holiday season, while consumer electronics posted $1 billion, up 21 percent.

The home and garden category was the fast growing merchandise category, increasing 78 percent over 2001 to $555 million. The Furniture and appliances category grew 75 percent to $171 million, while toys went up 61 percent to $396 million.

The comScore holiday report was based on the actual buying activity of a representative cross-section of more than 1.5 million Internet users at more than 50,000 online merchants.