Online Dating Service Seeks A Partner

Successful online dating service here seeks Southern California agency to handle $2.5 million advertising account.
That’s according to an RFP issued last week for Love (, a year-old introduction service that caters to medium-to-upscale customers, said Rob Frankel, an L.A.-area marketing consultant who is conducting the search.
The service seeks “to drive traffic from the offline world using traditional media,” he said.
Two undisclosed shops have been contacted, and three more will be culled from the online RFP (, due Aug. 2. A decision is expected by the end of August, Frankel said.