Online College Applications Up

NEW YORK–Many more students are using the Web to apply to colleges and universities, a study released today found.

According to TMP Worldwide, there has been a 4 percent increase in Web-based applications from prospective students compared to 1999. Also on the rise are the number of college Web sites that are updated regularly. In 2000, almost half were updated daily. The year before, 48 percent were updated onlyweekly.

TMP Worldwide, a New York based provider of career services, is the parent company of jobtrack.com and Mass.-based portal Monster.com. It sees the growth of Net applications as an inevitable outcome of a user base that is already beginning to rey on the Web for career management.

“It’s not surprising that colleges and universities are recognizing that students are also inclined to use the Web to manage their college application process,” said Jim Treacy, coo of TMP Worldwide.

The survey foundthat colleges and universities are mostly relying on traditional methods for recruiting students. School catalogues, college guides and direct mail were cited by 75 percent of those surveyed as the leading means of attracting students to their universitie. In addition, less than 20 percent of the colleges and universities surveyed featured banner ads on their sites and only six percent bought banner ads for search engines.