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Eighty percent of holiday shoppers using apparel-related brick-and-mortar sites were not satisfied or reported frustration with the online shopping process, according to a new study by Vividence, San Mateo, Calif., and Accenture, formerly Anderson Consulting.
The results of the study, which examined user reactions on 14 sites whose companies accounted for roughly 60 percent of total apparel sales, were announced Monday at the National Retail Federation’s 90th Annual Convention & Expo at the Jacob Javits Center in New York.
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