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It’s hardly news that more Americans are choosing to purchase products online. According to a bevy of recent reports, nearly half of the U.S. adult population has made at least one purchase online. And what kinds of products are being bought online? The product profile is clear: consumers like to purchase airline tickets on the Web, not cars. Books, not hotel rooms.
Perhaps the biggest recipient of all this e-commerce action is the travel industry, which in January 2001 was responsible for nearly a third of all e-commerce transactions.
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