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CHICAGO Ameritrade Holding Corp. is launching a print campaign Thursday encouraging independent investors to switch to Ameritrade by helping pay their broker’s transfer fees.
Print executions, from Ogilvy & Mather in New York, will run through April with full-page spreads in The Wall Street Journal, The New York Times, Investors Business Daily, Barron’s and the San Francisco Chronicle, a representative of the Omaha, Neb., online brokerage said.
The campaign also includes a revised TV spot that broke in October with an interruption telling viewers about the promotion, the representative said.
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