Online Brokerage Invests in Cable TV Relaunch

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Marcus Creates Informational Spots for Mydiscountbroker.com
DALLAS–Joining the financial face-off between online brokerages, Mydiscountbroker.com will break a three-year, $10 million campaign this Monday to coincide with the relaunch of its Web site.
The Dallas-based company, a subsidiary of Southwest Securities, will run nine television spots per day for the next 16 months on CNBC, as well as print ads.
Marcus & Associates in Dallas developed four new television commercials for the client, each focusing on a different aspect of the online brokerage service.
The ads feature everyday characters describing the benefits of Mydiscountbroker.com






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