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The Internet analyst community is starting to see signs that online advertising will soon take a hit as a result of the ongoing economic meltdown.
Though the latest spending data issued by the Interactive Advertising Bureau and PricewaterhouseCoopers earlier this week indicated a solid growth rate of 15.2 percent for online advertising through the first half of 2008, some observers see signs of weakness. eMarketer analyst David Hallerman issued a report on Oct. 9 pointing out that classified ad spending was down by more than 5 percent during that period.
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