Online Ad Spending to Top 2000 High

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Internet ad spending is expected to rise more than 25 percent this year to $9.1 billion, topping its record high in 2000 by $1 billion, according to eMarketer.

The growth is due in part to what company senior analyst David Hallerman called the “mainstreaming of the Internet.

“It’s no longer exceptional,” he said. “It’s just another medium.”

High-speed Internet connections, which are fast replacing narrowband options, have created an “always on” situation where “people drop in and out of the Internet as they do with TV and radio,” Hallerman added.

In







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in