Online Ad Revenue Rises for NYT Digital

NEW YORK The New York Times Digital this week reported that fourth-quarter revenue for its online properties, which include and, rose 18.6 percent to $19.7 million from $16.6 million in the year-ago quarter.

The New York-based online unit of The New York Times Company attributed much of the increase to online advertising, especially in the technology, telecom, retail, finance and banking categories. In the third quarter, revenue totaled $18.2 million, up from $14.4 million a year earlier [IQ Daily Briefing, Oct. 21].

Operating profit increased to $3.3 million in the fourth quarter from $1.4 million in Q4 2001, again as a result of higher ad revenues. For full-year 2002, New York Times Digital recorded an operating profit of $8.3 million, an improvement of $15.6 million.