With two weeks of programming stunts like Who Wants to Be a Millionaire, When Good Pets Go Bad 2 and Leprechauns, can sweeps numbers really mean anything?
And now we return to our regularly scheduled programming: Wasteland in January is not exactly Millionaire in November
As long as the advertisers pay rates based on the sweeps numbers, they mean something.
Results of our poll that was posted on 11/12 are based on 232 responses as of
press time 11/17. For next week’s question, go to our Web site at www.adweek.com