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MIAMI Where is the next creative revolution going to take place? The Asia-Pacific region might not be a bad guess, according to Larry Ong, Ogilvy & Mather’s group executive creative director in Shanghai, who spoke at the 45th annual Clio Festival here today.
The Asia-Pacific advertising industry is booming, Ong said, and has grown by 20 percent in the past 10 years.
Ong admitted that work from Asia in the past had been heavily influenced by Western creative and thus seen as “copycat” advertising, but he said this is no longer true, especially of award-winning work coming out of Thailand, Japan and India.
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