OneSource Lands Carpet Assignment From Dow Chemical

OneSource Marketing has won a project assignment fora carpet subsidiary of Dow Chemical Co.

The Atlanta agency defeated three undisclosed shops in a review to win the opportunity to develop a radio, collateral and promotions campaign in support of Dow Chemical’s Emulsion Polymers and Carpet Latex Group.

Billings are undisclosed.

The first creative work for the Dalton, Ga.-based client will break later this summer.

“It’s too early to announce what our campaign will look like,” said OneSource chief marketing officer and executive creative director Jamie Turner. “But I can tell you it will be an intelligent combination of creativity and truth.”