O’Neill leaves Euro RSCG MVBMS

Joe O’Neill, 56, a managing director at Euro RSCG MVBMS Partners, left the shop last week to partner in a new consultancy. O’Neill helped to create most of the agency’s MCI/WorldCom work over the past seven years. The as-yet-unnamed business is based in New York’s Westchester County; O’Neill said he will open a New York office at the end of the month.



Amgen Cuts to 4 in Media Review

LOS ANGELES Amgen has narrowed its estimated $40 million media review to Interpublic Group’s Initiative Media, Los Angeles; WPP Group’s MindShare and Mediaedge:cia, both New York; and Publicis Groupe’s Starcom, Chicago, sources said. A decision is expected by mid-April. Sources said the assignment is for direct-to-consumer advertising for Neulasta, the Thousand Oaks, Calif.-based biotech firm’s chemotherapy- infection drug.