O'Neal & Prelle Ads For Conn. Tourism Focus On Families

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON – In its latest broadcast and print campaign for the Connecticut Office of Tourism, O’Neal & Prelle has fashioned a message designed to appeal to couples looking for a relaxing getaway and families seeking a fun vacation.
This approach differs from previous efforts, which included individual ads touting various attributes and attractions in the Nutmeg State, said Michael Kintner, president of Hartford, Conn.-based O’Neal & Prelle.
The tagline, “Connecticut. We’re full of surprises,” returns from past campaigns, as do Gov.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in