O’Neal & Prelle Ads For Conn. Tourism Focus On Families

BOSTON – In its latest broadcast and print campaign for the Connecticut Office of Tourism, O’Neal & Prelle has fashioned a message designed to appeal to couples looking for a relaxing getaway and families seeking a fun vacation.
This approach differs from previous efforts, which included individual ads touting various attributes and attractions in the Nutmeg State, said Michael Kintner, president of Hartford, Conn.-based O’Neal & Prelle.
The tagline, “Connecticut. We’re full of surprises,” returns from past campaigns, as do Gov. John Rowland and his wife Patty, who appear in a pair of 30-second commercials. Spending is $2.2 million and includes TV and print executions running mainly in the Greater New York market, including Long Island and New Jersey.
–David Gianatasio