One More Love Affair Rooted In Ignorance

When it comes to high-tech consumer goods, Americans are at once avid and clueless. A survey conducted for Parade magazine by The Yankee Group examines this phenomenon. One example: 16 percent of consumers think they own a digital video recorder, although just 4 percent actually do so. Along the same lines, while 78 percent said photo quality is the foremost feature they look at in shopping for a digital camera, 55 percent “have never heard of or don’t know what megapixels are.”