A One-Man Licensing Expedition

BOSTON-To generate interest in licensing the Timex name, the company has launched a print effort for its Expedition line of watches through Happy Dog, a one-person creative boutique in Norwalk, Conn.
In one execution, using the headline, “Wanna come out and play?” the product is shown being carried off by an army of ants as a dragonfly glides overhead. Copy points out that millions of nature-loving consumers wear “America’s trailblazing, fastest-selling outdoor watch brand.”
The tagline: “Possibilities as great as the great outdoors.”