One Left Standing At DiMassimo

Rather than choose a more ribald reality-show spoof (i.e., Who Wants to Marry the Traffic Manager?), DiMassimo Brand Advertising settled on a Survivor theme for a contest to find its newest employee. Eight recent college grads—Louie Cordova, Bjorn Farrugia, Seth Gaffney, Michelle Mandara, Farah-France Marcel, Karine Ng, Annie O’Rourke and Hanen Yan—duked it out last week for an entry-level account job. They slept at the New York agency, worked on pitches and generally did whatever was asked of them.