One Kings Lane Tries to Wrap Context Around Home Décor

Startup in the midst of a 'pivot'

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One Kings Lane, the flash sale startup specializing in home furnishings, is in the midst of a “pivot,” according to CEO Doug Mack.

The company isn’t abandoning its current business model, he says; instead, it’s investing on the editorial and design side, with a recently opened New York City creative office complementing the engineering team in San Francisco. The vision is to turn One Kings Lane into the destination site for home décor, one that people visit even when they’re not looking to buy a sofa.

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