This One Goes to 11: OBIE Award Winners

This year’s 67th annual OBIE Awards competition for the ad industry’s oldest creative prize drew 45 submissions. Of the 11 winners, Leo Burnett snatched four (including the grand prize winner for James Ready beer), while BBDO took home three. The awards will be announced today in a Webinar hosted by Mark Tutssel, chief judge and Burnett’s chief creative officer.

The team of OBIE judges also included Adam Kanzer, associate creative director, BBDO New York; Sean Robertson, vp, creative director, CBS Outdoor; John Sabel, executive vp of creative print advertising, Walt Disney; Rocky Sisson, global director, sales and marketing, Clear Channel Outdoor; Manny Vidal, president & CEO, Vidal Partnership; and Jonah Bloom, editor, Ad Age. (SF/T/A: street furniture/transit/alternative.)



Amusement & Entertainment

SF/T/A Campaign
OBIE Winner: BBDO West
San Francisco Zoo, “Critter Quest”


Beverage
SF/T/A Campaign
OBIE Winner: McGarrah/Jessee
Spoetzel Brewery Shiner Beer, “Men’s Room Posters”



Business & Technology

SF/T/A Campaign
OBIE Winner: TBWA\Media Arts Lab
MacBook Air, “MacBook Air Bus Shelter”



Individual Execution

Traditional Billboard
OBIE Winner: Leo Burnett Chicago
McDonald’s, “Fresh Eggs Daily”



Individual Execution

SF/T/A
OBIE Winner: BBDO New York
Gillette Fusion Power, “Zamboni”



Individual Execution

SF/T/A
OBIE Winner: Doe-Anderson
Maker’s Mark, “Vending Machine”



BEST OF SHOW: International

Traditional Billboard Campaign
OBIE Winner: Leo Burnett Toronto
James Ready Beer, “Share Our Billboard”


International
Traditional Billboard Campaign
OBIE Winner: Leo Burnett GmbH
Tide, “Longer Lasting Whites”



BEST OF STANDARD PRODUCT CATEGORY: Media

Multi-Format Campaign
OBIE Winner: BBDO New York
The Economist, “The Economist”


Public Service
Traditional Billboard Campaign
OBIE Winner: Serve
Pathfinders, “Teen Homelessness”



Special FX

Traditional Billboard Campaign
OBIE Winner: Leo Burnett Chicago
McDonald’s, “Always Fresh Coffee”