One Chapter At A Time

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Advertising in literature continues to move at a snail’s pace. The latest writer to try to change that is Michael T. Owens, who is using eBay to auction off one full page of ad space in his upcoming novel, A Dream Come True. Owens, a former advertising executive with one novel already under his belt, says he’s just “brainstorming cost effective, out-of-the-box ways to market. By combining the captive audience and long shelf life of a book, I’m able to create a win-win situation for me and one lucky advertiser.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in