ONDCP Review's Cost and Effect

WASHINGTON–The winner of the White House Office of National Drug Control Policy’s anti-drug account will earn less money than the $160.3 million Ogilvy & Mather is budgeted to receive this year, sources said.

What’s more, whoever wins will encounter the same intense political scrutiny that New York shop Ogilvy faced when working on the high-profile government account.

The cost of rebidding Ogilvy’s contract will be “in the millions,” said one source. That money will be deducted from the amount a shop receives under a new one-year contract with four renewal options.