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With the question “What’s your anti-drug?” as the tagline, the White House Office of National Drug Control Policy this week kicks off a $20 million campaign and contest, inviting teenagers to create their own messages about what keeps them off drugs. Winning submissions (the contest ends in October) will be used in a second effort breaking in November.
Ogilvy & Mather, ONDCP’s lead agency, working with the Partnership for a Drug-Free America, created the first ads.
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