Everyone likes to save the planet, unless it’s a recession. The New York Times reports that sales figures from green lines of big brand cleaning products like Clorox and Palmolive fell during the recession and have yet to climb back to their peak. Clorox’s Green Works products suffered a fall from $100 million to $60 million a year in sales. Though most consumer products were hurt badly by the recession, research shows green products were hit particularly hard.
Some analysts say this can be attributed to thrifty consumers looking for the best deal during economic hardship. Advertising might also be a culprit in lackluster sales. Clorox went from spending $25 million on advertising for its green line in 2008 and 2009 to a paltry $1.4 million last year. S.C. Johnson went from spending $15.4 million in advertising green products in 2009 to zero last year.