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In what sources described as a holding company battle for Unilever attention, Omnicom Group has hired Asit Mehra, a global account leader on Unilever at Interpublic Group’s Lowe in London. The hire came after WPP Group wooed the executive in hopes of shoring up its Unilever business at JWT.
Mehra, a director in charge on Unilever at Lowe, will assume a similar role for Omnicom at DDB, another Unilever roster shop that handles brands such as Knorr and Lipton.
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