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NEW YORK 7-Eleven confirmed it has selected an Omnicom Group team led by incumbent TracyLocke for its advertising and promotions account.
Estimated billings are $40 million.
Agency teams from WPP Group and Interpublic Group also contended.
“We saw an integrated approach from all the agencies that presented, but Omnicom was the clear winner because they organized in a unique way that will give us access to best-of-class agencies, talent and creative,” said Doug Foster, vice president of marketing at 7-Eleven, in a statement.
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