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Omnicom’s Alma DDB and OMD have teamed to win the Florida Department of Health’s Tobacco Free Florida anti-smoking assignment after a review, per sources.
According to the state’s RFP, the account is valued at $25 million for the first year, with provisions for “potential” 10 percent increases in the second and third years of the agreement. The award took effect July 1.
The state did not identify other contenders and a rep did not immediately return calls seeking comment.
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