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NEW YORK Omnicom Group agencies were the most honored at this year’s Cannes International Advertising Festival, buoyed by strong performances from BBDO (43 Lions), TBWA (37) and DDB (36). Omnicom shops won 128 Lions overall.
In addition, Abbott Mead Vickers BBDO in London won a Film Grand Prix for Guinness’ “noitulovE” spot, while DDB in Chicago scored a Radio Grand Prix for its Anheuser-Busch “Real Men of Genius” campaign.
WPP Group shops won the second-highest number of Lions, 99.
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