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Omnicom Group has named Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position.
This formalizes the role Nelson (pictured) has served over the past two years advising Omnicom CEO John Wren on the holding company’s digital strategy. Nelson joined Omnicom in 2002 when it purchased Organic, the interactive agency he founded nine years earlier.
His duties include spearheading holding company digital initiatives, such as vetting potential acquisitions and directing Omnicom’s strategy on developments in digital media, such as ad exchanges and data and analytics work.
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