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NEW YORK Omnicom Group and TBWA are in advanced talks to set up a boutique agency for Chuck McBride, the North American executive creative director of TBWA\Chiat\Day in San Francisco, sources said.
The proposed shop would be based in San Francisco and function as an additional creative resource and conflict option for Omnicom, which is expected to bankroll all or most of the operation. Final details could be ironed out in the next few weeks.
TBWA worldwide president Tom Carroll said only, “Chuck is a very unique and incredibly talented guy and we’re going to find a way—the best way—to tap into that talent.”
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