Omnicom Acquires Rodgers/Townsend

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CHICAGO Omnicom Group said it has acquired St. Louis agency Rodgers/Townsend.

“With the kind of accounts that we have, to really perform at the next level, we need greater resources. That’s a combination of literal resources and human resources,” said Tim Rodgers, CEO of the agency. “Being a part of Omnicom will help us draw the talent we need to St. Louis, which is hard because there’s not a lot of big agencies here.”

Omnicom became familiar with the shop through projects it shared with various holding company agencies, most notably a 2005 campaign for AT&T with GSD&M in Austin, Texas.



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