Omnicom to Acquire M/A/R/C

$100 Mil. Deal Adds Another Option for Clients of DAS
NEW YORK–In a move that will add another direct marketing agency to its shopping cart, Omnicom last week reached an agreement to acquire M/A/R/C for $100 million.
The integrated marketing services company in Irving, Texas, is composed of M/A/R/C Research, which provides customer and brand marketing information and analysis, and Targetbase Marketing, a customer relationship management and direct marketing shop. Both will operate independently within Omnicom’s Diversified Agency Services division.