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NEW YORK Aegis Group’s Carat has hired Mike Hess as evp, research, marketing science and consumer insights, a new post, the agency has confirmed.
Hess was previously worldwide director of research and insights at Omnicom Group’s OMD.
According to Martin Cass, president of Aegis U.S., the new hire signals the shop’s desire to bolster an area where it already has considerable strength. “We’re building out the apparatus and hiring Mike is a great coup,” he said.
“I thought OMD was great place and will miss all my friends there,” Hess said.
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