OMD’s Hanrahan Forms Consultancy

NEW YORK Thirty-two-year media agency veteran Jack Hanrahan is leaving Omnicom’s OMD, where he has been director of U.S. print strategy for the last four years.

Hanrahan is leaving, effective next week, to start a media consulting practice. Charter clients include Parade magazine and OMD.

OMD said a search is under way for his replacement.

As part of his initial consulting agreement with OMD, Hanrahan will continue to work at the New York-based agency two days a week through the end of the year, at which point both sides will decide whether to extend the agreement.

Hanrahan, 58, said he wants to “transition to a different style of work, where I don’t have to be on a train five days a week, but at the same time can remain connected to a business that I love.”

Commenting on Hanrahan’s departure, Mark Stewart, managing director, OMD, New York (to whom Hanrahan reports), said in a statement, “This is a wonderful opportunity for Jack and we wish him the best of luck and thank him for all the tremendous contributions he has made to making OMD a leader in the print industry.”

Hanrahan spent 22 years with Chicago-based Publicis shop Leo Burnett in a variety of media-related posts before joining Coca-Cola in 1997 as global media director.

In 2001, he jumped to start-up outdoor specialist Prime Point Media as CMO in Atlanta before joining OMD in New York in 2003.

In addition to consulting, Hanrahan is starting a newsletter in which he will discuss and analyze key issues in the print media business. Hanrahan declined to say more about the newsletter, pending his departure from OMD.

Hanrahan has other ways of staying connected to the business. He has two daughters working at media shops: Magen, who is a group media director at Publicis’ Starcom, and Lauren, a business development manager at Publicis’ MediaVest.