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NEW YORK Omnicom Group’s OMD has retained U.S., Asia-Pacific, Chinese and Indian media duties on Visa—and added significant new business from the client overseas—though Visa’s Western European chores remain in play between OMD and WPP Group’s Mediaedge:cia, according to sources.
MEC has handled the client’s European media and sponsorship assignments. (Publicis’ Starcom has worked for Visa in Canada and most Latin American markets.)
Visa’s annual global media spend is estimated at $650 million. Visa spent $440 million in 2006 U.S.
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