OMD Wins 2 Golds in Clio's Branded Content and Entertainment for GE's 'Fallonventions'

OMD New York has won gold in both the Clio Awards Branded Content and Branded Entertainment categories for its "Fallonventions" campaign for GE, in which the Tonight Show host does seven- to eight-minute live segments in which kid inventors demonstrate their new products. The three on-air segments, and additional Web-only material, "were the highest-rated in terms of brand integration throughout Jimmy's first season," Laura Correnti, group account director at The Grid (the partnership between OMD and Giant Spoon that created the campaign) told Adweek recently. Check out that work below, along with other winners in the two categories. Clio is announcing all gold, silver and bronze winners this week. Grand Clios will be announced at the Sept. 30 awards gala, which will be held at the American Museum of Natural History in New York City. (Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.) Clio Winners - Branded Content Gold winners • OMD, New York, "Fallonventions," GE (Other) • P4 Ogilvy&Mather, Panama, "The Tweeting Pothole," MEDCOM (Digital) • Grabarz & Partner / GGH Lowe, Hamburg, "Nazis against Nazis- Germany's Most Involuntary Charity Walk," ZDK Gesellschaft Demokratische Kultur gGmbH (Digital) • Ogilvy Paris, Paris, "The Marathon Walker," Water For Africa (Other) Silver winners • Ogilvy Brasil, Sao Paulo, "Radio Pride Parade," Billboard (Audio) • GREY Germany GmbH, Duesseldorf, "The Berlin Wall of Sound," SoundCloud (Audio) • Havas Worldwide Australia, Sydney, "#MealForAMeal," Virgin Mobile Australia (Digital) • Saatchi & Saatchi, Roma, "Saving Aslan," Fixodent (Film) • Geometry Global Bucharest, Bucharest, "The RGB News," Antena 1 - Observator (Other) • Ogilvy Brasil, Sao Paulo, "Security Moms," Sport Clube do Recife (Other) • Havas Sports & Entertainment, Mexico, "Comic Sensus," Nacional Monte de Piedad (Print) • Forsman & Bodenfors, Gothenburg, "805 Million Names," World Food Programme (Other) Bronze winners • Droga5, new york, "Newcastle Band of Brands," Newcastle Brown Ale/ Heinken USA (Digital) • The Cyranos//McCann, Barcelona, "Youtube Arrels," Arrels fundació (Film) • PHD UK, London, "The World's First ALL LEGO TV Ad-Break," The LEGO Movie (Other) • J.Walter Thompson, São Paulo, "The Barbecue Bible," Tramontina (Print) • BBDO New York, New York, "What They Left Behind," Sandy Hook Promise (Film) • Ogilvy & Mather Singapore, Singapore, "Mums & Maids," Transient Workers Count Too (TWC2) (Film) • Isobar Poland, Warsaw, "Photos for Life - A Charity Photo Stock," Rak'n'Roll Win Your Life! (Digital) Clio Winners - Branded Entertainment Gold winners • Wieden+Kennedy, London, "The Other Side," Honda (Digital) • The Cyranos//McCann, Barcelona, "Pay Per Laugh," Teatreneu (Event/Experiential) • OMD, New York, "Fallonventions," GE (Other) • JWT Sydney, Pyrmont, "I Touch Myself Project," Cancer Council NSW (Music) • Funny or Die, Los Angeles, "Between Two Ferns with Zach Galifianakis: President Barack Obama," Affordable Care Act (Film - Scripted) Silver winners • L'Oréal Paris, Paris, "Make up Genius," L'Oréal Paris (Digital) • AKQA, London & Shanghai, "House of Mamba," Nike (Event/Experiential) • PMK*BNC, New York, "Barely Legal Pawn," Audi of America (Film - Scripted) • Virtue Worldwide: Creative Services by VICE, Brooklyn, "The Real Planet of the Apes," 20th Century Fox (Film - Unscripted) • BBDO New York, New York, "HORSE With Harden," Foot Locker (Games) • Ogilvy Brasil, Sao Paulo, "Radio Pride Parade," Billboard (Audio) • R/GA, New York, "Love Has No Labels," Ad Council (Event/Experiential) • JWT Sydney, Pyrmont, "I Touch Myself Project," Cancer Council NSW (Film - Scripted) Bronze winners • Wieden+Kennedy New York, New York, "Jeff Bridges Sleeping Tapes," Squarespace (Audio) • Y&R New York, New York, "The Vanishing Game," Land Rover USA (Digital) • Ogilvy & Mather Singapore, Singapore, "The SoftTest," Unilever Asia Pacific (Digital) • BBDO New York, New York, "HORSE With Harden," Foot Locker (Event/Experiential) • Tokyu Agency Inc., TOKYO, "3-Second Cooking," NTT DoCoMo (Film - Scripted) • The Cyranos//McCann, Barcelona, "Video Game Veterans," IVAW (Iraq Veterans Against The War) (Games) • Mother New York, New York, "Self Destructing Book," James Patterson (Other) • McCann Lima, Lima, "#SPEAKFORTHEM," Save the Children (Digital) • J. Walter Thompson New York, New York, "#IWILLLISTEN: Songs to Break the Stigma of Mental Illness," NAMI - NYC Metro (Music) • Ogilvy New York, New York, "Play!," IBM (Event/Experiential)

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OMD Wins 2 Golds in Clio's Branded Content and Entertainment for GE's 'Fallonventions'

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