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NEW YORK An Omnicom Group team led by TBWA\Chiat\Day here has exited Royal Caribbean’s global marketing services review, three weeks before final presentations, confirmed Rojek Consulting Group, the consultancy managing the process.
TBWA\C\D had partnered with PHD and other sister shops to pitch creative and media duties and last month made it to the final round. The exit, which TBWA\C\D also confirmed but did not explain, leaves three contenders: a WPP Group team led by JWT and MindShare, a Publicis Groupe team led by Saatchi & Saatchi and MediaVest and an Interpublic Group team led by DraftFCB and Initiative.
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