O&M Expands in Detroit As Linder, Sutherland Are Tapped to Anchor Ford Corporate Account




DETROIT-Ogilvy & Mather is adding several key executives to service the Ford Motor Co. corporate account. The appointments are in line with the automaker’s continuing reorganization related to brand management, said G. Kelly O’Dea, president, worldwide client services and the director in charge of O&M’s relationship with Ford worldwide.
The agency also plans to shift its offices from downtown Detroit to Dearborn, Mich., where Ford is headquartered, according to sources.
“This series of moves represents the next significant phase in our mobilizing to serve the Ford Motor Co. brand,” O’Dea said. “The initial stage was essentially strategic development and gathering facts and insights on the Ford brand and developing a strategic platform. Now that we’re toward the end of that process, it’s time to properly staff up with a team that’s actually going to manage everything.”
Mark Linder joins the agency in the newly created position of worldwide client services director. He will lead the agency’s Ford corporate business and be responsible for ensuring that Ogilvy’s Ford assignments in the U.S. are strategically integrated with the Ford brand, O’Dea said.
Most recently, Linder was vice president of marketing for Mainspring Communications, an Internet consulting agency. Previous positions include national director of marketing for KPMG Peat Marwick, and executive group director at O&M, New York.
Ross Sutherland, a creative director at O&M in New York, has been named creative director on the Ford Motor Co. brand, replacing John Stingley, who moves to non-Ford assignments. Linder will be based in Detroit, while Sutherland will work with teams both in New York and Detroit, O’Dea said. The creative leadership on the account will continue to be based in New York, he added.
Jan Starr continues as managing director of the Detroit office. Richard Bonner-Davies transfers from O&M’s IBM global brand group in New York to management supervisor on the Ford corporate business, reporting to Linder.