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ATLANTA The Martin Agency has launched a television and print campaign to introduce the Olympus Stylus 710 digital camera.
The work positions the camera as so desirable that people commit crimes to get them. The ads are tagged, “The irresistible Stylus.”
In one of the spots, a girl in a scouting uniform admires the Stylus camera through a store window before removing the sash that bears her merit badges, wrapping it around her hand and smashing the glass to reach the camera.
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