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The Martin Agency’s first television campaign for Olympus cameras focuses on the tagline, “Nothing’s impossible.”
The Richmond, Va., shop’s engaging, humorous work represents Melville, N.Y.-based Olympus America’s first TV advertising in six years.
“Olympus had great success building its brand through beautiful, top-quality products,” said Martin group creative director Hal Tench. “Now, as things get more competitive, they’ve decided to toot their own horn.”
Three 30-second TV spots begin airing on national cable outlets and selected broadcast “event” programming this week.
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