Olympic Miracles on Ice

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In contrast to the jokey, angry spots that semi-darkened CBS’s Super Bowl, the ads on NBC’s Winter Olympics coverage have been uplifting and bright as the Vancouver snow. There has been so much touching humanity on display during the spots that, well, sorry, I have to go cry again.

It’s the context. There’s an authentic narrative, a universal truth to being an Olympic athlete. It’s a story of talent, discipline, focus, persistence, sheer hard work and some luck.

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