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The battle be tween San Francisco and New York for the right to be the U.S. bidder for the 2012 Summer Olym pics has spawned a bicoastal advertising contest.
San Francisco rolls out an outdoor campaign this week from DDB, San Francisco, that shows Northern California locations like vineyards and crooked streets transformed into Olympic spots. The work follows a campaign launched in July by New York’s Kirshenbaum Bond & Partners that is tagged, “We’ve been training for this forever.”
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