Olson made the cut: The Minneapolis independent won Supercuts, prevailing in a review in which it competed against agencies like Cramer-Krasselt, Chicago and Barrie D’Rozario Murphy, Minneapolis.
The business was previously handled by DDB, Chicago, which inherited it from Element 79 after that agency was folded into its Omnicom corporate sibling in September 2012.
Supercuts spent $6.7 million in measured media in 2012, according to Nielsen.
Olson’s chief creative officer Dennis Ryan, formerly the top creative executive at Element 79, is familiar with the hair salon franchise from his time at the agency. Ryan, however, joined Olson in early 2011 and had not previously worked with Robin Beddor, Supercuts' senior director of brand and marketing, who assumed that role this year. The agency will handle a national broadcast and digital campaign, as well as a social media initiative.